“Our business adventure began in 2009 when I surprisingly realized that the super absorbent sponge cloths I used during my years growing up in Sweden were not a common commodity in US homes. After earning my business degree, I along with my husband and other family members, saw the opportunity to penetrate the US market with these unique, high-quality cloths. In just a few short years we have been met with an overwhelming response from retailers, as well as consumers – they all love our product! What makes the Wet-it cloths so impressive is their absorption and bio-degradable qualities. The fabric is a tried and true Swedish invention from the 1940s and is made of a perfect blend of high grade cotton and wood pulp. The idea behind the Wet-it is to eliminate or reduce the amount of paper towel waste. We upgraded the cloths with our in-house designer patterns. Our Wet-its are like a reusable paper towel that far outperforms any sponges, paper towels or microfiber cloths becasues they are efficient, resuable, eco-friendly, 100% biodegradable and stylish!” Mathilda Davies Read more at the Wet-it! Facebook Page.